Brand Logo and Colour Last update 1 year ago


Our logo consists of seven alphabets. The font used is “Corbel” which conveys a sense of professionalism and a business-focused mindset. There is a colourful feather on top of the third-last alphabet which indicates creativity, freedom, and self-expression. A colorful feather also symbolizes the diverse and vibrant artistic expression of Pakistani artists. It also emblematizes our vision of becoming a dynamic and lively virtual platform that fosters artistic growth, collaboration, and interaction among artists. There are primarily six colours that are used in the logo. 


  • Pure Purple/ Tekhelet #571a78
  • Palatinate Purple #651657
  • Tickle Me Pink #fc89ac
  • Mardi Gras #8f0884
  • Harvest Gold #d29634
  • Mikado Yellow #fdc500


Colour Psychology:

Our brand theme colour is mainly Pure Purple which is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents the meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. It has a variety of effects on the mind and body, including uplifting spirits, and calming the mind and nerves. Our secondary colour is Mikado Yellow which symbolizes optimism, energy, joy, happiness and friendship. It also stands for intellect.